Trailblaze Marketing - Blog Content

Challenge: To drive organic audience growth and increase engagement for the agency's own marketing channels.

Solution: I developed and executed a full-funnel content strategy, managing content calendars and matrices to ensure consistent and strategically aligned content delivery across all platforms. My work included authoring full-funnel blog and social media content , as well as creating multimedia assets. This process was guided by SEO best practices and keyword insights powered by Semrush.

Result: Within one year, these integrated campaigns drove a 15% increase in newsletter open rate and 25% growth in social media followers.