FABNewport Brand Guide

Challenge: To establish a unified brand vision and consistent messaging across all departments and external platforms to support organizational growth.

Solution: I led a series of collaborative brand workshops with stakeholders and staff to uncover key details, goals, and communication challenges. I used the insights from these sessions to develop a comprehensive brand guide and content matrix. These documents served as a strategic marketing roadmap, ensuring all future messaging would be consistent and on-brand.

Result: Equipped the organization with a unified vision and a clear, data-informed strategy to guide all ongoing communications and marketing efforts.