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Experience Rhode Island Little Rhody Tour Club 2025 Organic Campaign
Project type
Organic Social
Date
Summer 2025
Challenge: To increase website traffic and tour purchases for a local tourist audience in a cost-effective manner.
Solution: I implemented a top-funnel content strategy centered around a blog series, using keyword research and SEO best practices to boost website authority and organic rankings. I also led the pre-production planning for the "Little Rhody Tour Club" video series, and was responsible for its social promotion. The videos and blogs were designed to attract new visitors and nurture them toward a purchase.
Result: This campaign successfully drove a 38% increase in Year-over-Year Organic Traffic and a 106% increase in overall web page visits, directly contributing to an over 45% increase in tour purchase revenue.
