2023

Trailblaze Marketing Made to Grow Campaign

Developed messaging and copy for the campaign, including landing pages, emails, and ads. Informed by audience insights to craft resonate content.

Strategic Communication

B2B Brand Messaging

Content Creation & Scheduling

Project Management

Client /

Trailblaze Marketing

Challenge: Launch a cohesive campaign to drive audience and lead growth.

Solution: I was responsible for designing messaging and copy for the Made to Grow Campaign, ensuring consistency and strategic alignment across every touchpoint. This included landing page copy, email copy, social posts, and ad copy. My approach was informed by local audience insights and keyword research.

Result: The campaign successfully delivered its intended messaging across multiple channels, contributing to audience growth.