2023
Trailblaze Marketing: Driving Agency Growth with Content Strategy
Drove a 15% increase in newsletter open rates and 25% social media follower growth by leveraging full-funnel content and audience data.
Artificial Intelligence
Project Management
Strategic Communication
Branding & Identity
Content Creation & Scheduling
Client /
Trailblaze Marketing
Challenge: Drive agency growth and client success through AI-powered content strategies.
Solution: I was responsible for authoring a range of full-funnel content, including blogs, social media posts, and email sequences. I leveraged Gemini and Microsoft 365 to create and optimize content for both search and generative engines, ensuring brand identity and consistency at scale. My process was guided by audience data and SEO best practices to nurture prospects and grow agency platforms.
Result: Through these efforts, I drove a 15% increase in newsletter open rates and 25% social media follower growth within one year, directly contributing to the agency's growth and client acquisition.
