FABNewport: Aligning Brand Vision and Strategy

Challenge: Align messaging across the organization to establish a unified brand vision and strategic marketing roadmap.

Solution: I facilitated collaborative brand workshops with key stakeholders to define a unified brand vision and develop a cohesive strategic roadmap. I then engineered a comprehensive brand guide and content matrix to serve as a foundational resource for consistent messaging and visual identity across all platforms.

Result: These efforts provided the organization with a unified brand identity and a clear strategic roadmap, enabling all teams to align on a single, consistent message and guiding all future marketing efforts.