Organic social content for Experience Rhode Island's Little Rhody Tour Club video series.

2023

Experience Rhode Island: Driving Organic Growth and Tour Purchases

Increased overall site traffic by over 100% and tour revenue by 46% with a top-funnel blog and video series.

Content Creation & Scheduling

Project Management

Client /

Experience Rhode Island

Challenge: The goal was to increase website traffic and tour purchases for a tourist audience.

Solution: I implemented a top-funnel blog content strategy to boost SEO and led the pre-production and social promotion for the "Little Rhody Tour Club" video series.

Result: This work resulted in a 38% increase in Year-over-Year Organic Traffic and a 106% increase in overall web page visits. Most notably, it contributed to a 46% increase in tour purchase revenue.